Jelson25 / Wikimedia Commons. Mattel headquarters, 2012. CC BY-SA 3.0. Mattel shares jumped 18.8% to $15.04 Thursday after Reuters reported takeover interest from Authentic Brands Group. The potential valuation could reach $6 billion or more. The Wall Street Journal, cited in the report, put private discussions above $20 a share.
That last number is a reported discussion price, not a signed offer. There is no agreed transaction to put on the calendar. At Thursday’s close, $20 would still be roughly one-third higher, but the gap reflects uncertainty about whether negotiations produce a deal, on what terms, and with what financing.
Barbie and Hot Wheels give a buyer more to work with than a toy factory. A recognizable character can earn money through products, games and entertainment. The appeal is collecting more income from brands consumers already know, without needing to create the next hit from scratch.
The operating results explain why a bid would attract attention. In its latest reported quarter, Mattel’s revenue rose 10% to $1.125 billion, but adjusted operating income fell to $39 million from $96 million. Adjusted gross margin slipped to 48.6%, with tariffs, inflation and royalties among the pressures. Revenue growth was not reaching profit at the same pace.
Nor is the portfolio moving together. Vehicle billings rose 14%, led by Hot Wheels, while dolls fell 5%, primarily because of Barbie. Mattel is also investing in digital games. Those differences matter to a prospective owner deciding where to spend, license more aggressively or cut costs. Mattel’s latest results show the business beneath the takeover headline.
Our read: There are now two questions behind this stock: what the brands could be worth to a buyer, and what shareholders earn if Mattel remains independent. An approach raises the first question’s importance. It doesn’t make the second disappear.
Read what’s reported about the approach—and what remains undecided. |